Stream App Store

September 2026

Repositioning Stream’s App Store presence to align with the rebrand and strengthen conversion around broader financial wellbeing benefits.

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Product marketing · Conversion · Rebrand alignment · Fintech

Senior Designer
Stream (formerly Wagestream)
App Store optimisation and brand alignment
Engagement and conversion

Role
Company
Scope
Focus

The App Store listing needed to evolve alongside the rebrand while more clearly communicating the full value of the product. Previously positioned heavily around early pay access, the listing did not fully reflect Stream’s broader financial wellbeing toolkit.

The objective was to improve engagement and conversion while repositioning messaging around tangible, deliverable user benefits.

Challenge

I led a deep audit of the existing App Store ecosystem, reviewing messaging hierarchy, screenshot structure and benefit framing.

I restructured the listing to align with the updated brand direction and clarified how features translated into real user outcomes.

My Role

The redesign focused on:

  • Reframing value from “early pay” to holistic financial wellbeing

  • Simplifying headline hierarchy

  • Introducing clearer benefit-led copy

  • Improving visual consistency with the new brand

Each screenshot was designed to communicate one primary outcome rather than feature overload.

Approach

Implementation

Product marketing surfaces are often overlooked during rebrands. Ensuring the App Store reflected the new positioning helped create continuity between brand promise and user acquisition.

Reflection

The updated listing delivered an 11% increase in engagement compared to the previous implementation, while aligning acquisition messaging with Stream’s broader brand positioning.

Outcome