Previous work
My work focuses on brand, campaign and design systems projects where clarity, trust and scale matter. Many of these projects were delivered inside regulated environments and required alignment across marketing, product and leadership teams.
The projects below show not only the final output, but how the work supported consistency, adoption and performance across real organisational contexts.
Senior Designer / Rebrand Lead
✦ FEATURED PROJECT
Brand, Campaigns, Systems
Stream Rebrand
Leading design of a full fintech rebrand across global customer and internal ecosystems, including logo design, rollout strategy and scalable campaign frameworks.
TAGS
Regulated fintech
Rebrand · Design systems · Accessibility · Fintech · Global rollout
Finance based on a true story
Campaign Design Lead
A people-centred campaign exploring the relationship between financial wellbeing and workplace performance, delivered across multiple marketing channels and supported by a large campaign ecosystem.
~£800k Budget
Storytelling and engagement
Multi-channel marketing
Stream App Store
App store presence designed to translate clear market positioning into acquisition performance, aligning product messaging with broader brand messaging.
TAGS
~£2M Budget
Ecosystem integration
TV
Part of ClearScore’s largest integrated brand campaign ecosystem, anchored by a £2M TV-led launch and extended across multi-channel touchpoints.
Moose relaunch
CRM
Digital
Campaign Lead
May Exclusives 2024
+15% revenue
Seasonal campaign supported by scalable frameworks and playbooks, delivering the company’s most successful summer campaign performance.
+6% registrations
Product
Systems and scale
TAGS
TAGS
Campaign · Messaging · Integrated marketing · Fintech · B2B · B2C
Visual & Messaging Design
Product-adjacent marketing surfaces
Conversion and clarity
TAGS
Product marketing · Conversion · Rebrand alignment · Fintech
Integrated campaign · TV · Multi-channel · Brand translation · Fintech
Campaign · Seasonal · Systems · Performance · Marketing
Scale, consistency and adoption
Event and supporting materials
Event Design
B2B fintech
TAGS
Coming Soon
FWF’25
Event-led design supporting financial wellbeing messaging and brand presence across physical and digital touchpoints.
Awaiting photography
Marketing · B2B · Brand presence